What it is: Neither lipstick nor lip gloss, this matte lip cream is a new kind of lip color that goes on silky smooth and sets to a matte finish. Soft Matte Lip Cream is surprisingly durable and, unlike some matte lipstick formulas, also moisturizing. What it does: Creates various matte lip looks. Delightfully creamy and lightweight, our award winning line just expanded with two captivating new shades. What else you need to know: Straddles the line between lipstick and gloss; Creamy, lustrous formula applies like silk; Soft matte finish exudes a sensual glow